Convyr: creating content at LA’s newest photo advertising agency
Photographer Timothy Hogan’s new agency arms creatives with the content they need to take their brands to the next level
“We believe that a good, lasting brand, has a unique story to tell, and you can’t do that with mediocre images.”
– Timothy Hogan, Photographer, Founder, CONVYR
What content do modern fashion brands need?
CONVYR flat lay shots for their outerwear customer Swerve
“The stylist becomes the storyteller who has to pull out the greatness of the product without any props, or locations. That’s the talent in a good stylist.”
How CONVYR creates its content
“Efficiency for us is super important so that we’re not second guessing ourselves as we’re running through hundreds of items in a day. It allows us to be more creative. Having a really consistent workflow allows us to tick all the boxes and wrap up at the end of the day with a sense of completion.
“We strive to have as few reshoots as possible, and our workflow allows us to do that.” adds Hogan.